Learning about film industry branding (a.k.a. entertainment branding) is an invaluable way to move forward in the entertainment industry. From personal branding to creating a film brand for a film development slate or a film script, many people outside of marketing companies have no idea how important branding can be to their career.
Al though I have used branding for my script developments and my film pitches / partnerships, I am going to introduce this to you one step at a time. In essence I am retracing my own steps, starting with the world of acting, where personal branding becomes a high value tool for getting an image that has a value for producers looking for faces that can sell tickets and advertising space.
The strength of your personal brand can impact more than your performance. It can literally shape your value in dollars for TV and film producers. Granted, it is not an over night process and there are no guarantees, but understanding a little about personal branding can go a long way in applying film brand strategy that could give you a boost.
In keeping with my own journey, the above video shows a brief clip of my time behind the scenes, preparing to shoot a commercial for BIC. This is followed by some information I hope can be useful for you actors out there, in the area of persona brand development.
If you enjoy it or think it can help a few others, please share it around. If you have questions, please ask.
Talk again soon,