Posts Tagged ‘entertainment branding’

Brand Research In Hollywood – Part 2 of 4

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I have to admit that digging around Hollywood and attending the AFM (American Film Market) sometimes required a lot of hopping around. There were things to learn about how the networking and relationship building process works and believe it or not there was nobody down there announcing, “We want to make Sebastian MacLean one of the popular actors of 2012“. Hey, I’d even just take the film producer kudos. That would be nice, but the real world isn’t so easy.

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The Chinese Theater In Hollywood

Since experience tells me that we usually have to work for progress,  the best idea seemed to be getting thrown into the mix to learn. I was there to see what kind of entertainment brand elements the industry gets excited about and how they are packaged.

The idea from here is to take the knowledge gained about the film industry and apply it to a project that works to move you forward. Along the way you just may make some friends that will help you get there a little faster.

Although my third and fourth clip will deal more with the details, this short piece gives you a sense of the environment I was dealing with. Below is a short clip. Remember to throw some feedback or questions at me, so I can help you out more:


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    Doing Some Entertainment Brand Research In Hollywood – 1 of 4

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    In my last post, I spoke about personal branding, which was largely related to how an actor can deal with their personal marketing. In this post I wanted to talk about film industry branding from the stand point getting more control over you entertainment brand.

    Instead of just knowing your brand as an actor, the most successful action stars and film stars in general, have learned the writing and producing process. However, just getting a script that works for you or even making a movie, is not enough to increase your odds of success substantially.

    To get what you want out to the world and be represented the way you want to be seen requires that you research what the market place wants. This doesn’t mean you compromise on who you are or what you aspire to, but it does mean that you learn to look at how your brand strengths will be best received in the market.

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    A Networking Event In LA

    You may want to be both a fighter and a poet, but how you market these brand elements (if that is who you wish to be seen as), may require that you find out if there is a demand for this combination. If not, you may need to focus on these as separate projects or seek help in looking for creative new ways to go after an audience.

    Obviously waiting around to be cast as you wish to be seen is not an option for those with unique ideas about their brand. This means you need to go after it yourself, learn how you can start projects that have commercial appeal, and develop the right partnerships to attract teams that can get things done.

    Obviously the more leverage you have the easier it is to do, but if your public personal brand is not well known, you will need to build that leverage yourself. The big break may come, but in the mean time there are things you can do to to seen as a personality brand in the kind of projects you aspire to.

    Have a look at the first of my quick 3 part documentary, covering a trip to the American Film Market that I took with my producer buddy Carson Manning. In the final video I review what the trip taught me.

    Talk soon,

    Sebastian MacLean

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      Get in touch

      • Sebastian's Talent Agent Contact:
      • KG Talent
      • Kathy Gait
      • T-416-368-4866
      • Producer Inquiries:

      Sebastian MacLean is a Canadian based actor/producer. In addition to acting in a variety of diverse film roles, he has produced an internationally televised documentary film Facing Goliath and a health related TV series Body Quest. He is currently working on developing action drama projects for both TV and film.

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