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Doing Some Entertainment Brand Research In Hollywood – 1 of 4

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In my last post, I spoke about personal branding, which was largely related to how an actor can deal with their personal marketing. In this post I wanted to talk about film industry branding from the stand point getting more control over you entertainment brand.

Instead of just knowing your brand as an actor, the most successful action stars and film stars in general, have learned the writing and producing process. However, just getting a script that works for you or even making a movie, is not enough to increase your odds of success substantially.

To get what you want out to the world and be represented the way you want to be seen requires that you research what the market place wants. This doesn’t mean you compromise on who you are or what you aspire to, but it does mean that you learn to look at how your brand strengths will be best received in the market.

DSC02683 300x225 Doing Some Entertainment Brand Research In Hollywood   1 of 4

A Networking Event In LA

You may want to be both a fighter and a poet, but how you market these brand elements (if that is who you wish to be seen as), may require that you find out if there is a demand for this combination. If not, you may need to focus on these as separate projects or seek help in looking for creative new ways to go after an audience.

Obviously waiting around to be cast as you wish to be seen is not an option for those with unique ideas about their brand. This means you need to go after it yourself, learn how you can start projects that have commercial appeal, and develop the right partnerships to attract teams that can get things done.

Obviously the more leverage you have the easier it is to do, but if your public personal brand is not well known, you will need to build that leverage yourself. The big break may come, but in the mean time there are things you can do to to seen as a personality brand in the kind of projects you aspire to.

Have a look at the first of my quick 3 part documentary, covering a trip to the American Film Market that I took with my producer buddy Carson Manning. In the final video I review what the trip taught me.

Talk soon,

Sebastian MacLean


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    Outside Cardio Workouts

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    Here I am again, after another quiet spell.  I am still on the task of transformation and prepping the film project, but paper work has had me buried until recently. I am finally out from under it and I wanted to get another video out to all of you on how we can build muscle and lose fat together.

    Also, summer is about to begin and I am loving the sunshine. That being the case, I grabbed my crazy fighting partner and got outside to do some fight style cardio. The goal is to burn calories, but I had hoped to demonstrate some mad fighting skills. I think I better stick to using it as part of my summer cardio workouts though. You’ll see why in the following clip:

     


    Don”t forget to get out there and have fun. Cardio isn’t always about slaving away on a machine or a track. We want to get our heart pumping and be ready to enjoy our lives and the people around us. Sometimes in the process of all the fat burning and muscle building focus lose sight of the fact that we can still do things we enjoy and get a workout in.

    For those of us with kids we know that life can sometimes be a 24 hour cardio workout, just keeping up with them. That said, we still need to make a conscious effort to make a routine that we can challenge our conditioning with.

    Keep the comments and questions coming folks. I may not always get a direct response out (I do try to keep up), but I do read it all and it gives me a good idea of what you need to hear about next.

    All the best,

    Sebastian MacLean

    FREE 8 Principals Of Transformation

    Get in touch

    • Sebastian's Talent Agent Contact:
    • KG Talent
    • Kathy Gait
    • T-416-368-4866
    • kgtalent@canadafilm.com
    • Producer Inquiries:
    • info@sebastianmaclean.com

    Sebastian MacLean is a Canadian based actor/producer. In addition to acting in a variety of diverse film roles, he has produced an internationally televised documentary film Facing Goliath and a health related TV series Body Quest. He is currently working on developing action drama projects for both TV and film.

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