Sebastian Maclean Actor Athelete Producer

Entertainment Branding As Personal Branding

Sebastian MacLean takes some time between shots for BIC to explain a little about personal branding.

Learning about film industry branding (a.k.a. entertainment branding) is an invaluable way to move forward in the entertainment industry. From personal branding to creating a film brand for a film development slate or a film script, many people outside of marketing companies have no idea how important branding can be to their career.

Al though I have used branding for my script developments and my film pitches / partnerships, I am going to introduce this to you one step at a time. In essence I am retracing my own steps, starting with the world of acting, where personal branding becomes a high value tool for getting an image that has a value for producers looking for faces that can sell tickets and advertising space.

The strength of your personal brand can impact more than your performance. It can literally shape your value in dollars for TV and film producers. Granted, it is not an over night process and there are no guarantees, but understanding a little about personal branding can go a long way in applying film brand strategy that could give you a boost.

In keeping with my own journey, the above video shows a brief clip of my time behind the scenes, preparing to shoot a commercial for BIC. This is followed by some information I hope can be useful for you actors out there, in the area of persona brand development.

If you enjoy it or think it can help a few others, please share it around. If you have questions, please ask.

Talk again soon,

Sebastian MacLean

Acting In ‘Suits’ – Your Personal Brand With A Bigger Film Brand

Okay so this one is going to be short. I wanted to get this out to you before tonight’s episode of ‘Suits’ went to air in Canada. Unfortunately my rush edit did get done in time and the end result is still a sloppy looking piece of video. That said this will give you a behind the scenes look at my time on the TV series.

Sebastian in an episode of ‘Suits’

As I am building my personal brand in acting there are a few pieces that have to fit together. One is looking like I fit the characters I want to play (and that I feel will work best for me in the long run). The other issue is getting cast in programs with a profile that reinforces the brand I am building off set. If I am touching on any aspect of my brand in a role with a big film brand, however big or small the role, it can only be a good thing. Here is a little add on for tonight’s episode. Watch the video: