Brand Research In Hollywood – Part 2 of 4

I have to admit that digging around Hollywood and attending the AFM (American Film Market) sometimes required a lot of hopping around. There were things to learn about how the networking and relationship building process works and believe it or not there was nobody down there announcing, “We want to make Sebastian MacLean one of the popular actors of 2012“. Hey, I’d even just take the film producer kudos. That would be nice, but the real world isn’t so easy.

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The Chinese Theater In Hollywood

Since experience tells me that we usually have to work for progress,  the best idea seemed to be getting thrown into the mix to learn. I was there to see what kind of entertainment brand elements the industry gets excited about and how they are packaged.

The idea from here is to take the knowledge gained about the film industry and apply it to a project that works to move you forward. Along the way you just may make some friends that will help you get there a little faster.

Although my third and fourth clip will deal more with the details, this short piece gives you a sense of the environment I was dealing with. Below is a short clip. Remember to throw some feedback or questions at me, so I can help you out more:


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    Get in touch

    • Sebastian's Talent Agent Contact:
    • KG Talent
    • Kathy Gait
    • T-416-368-4866
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    Sebastian MacLean is a Canadian based actor/producer. In addition to acting in a variety of diverse film roles, he has produced an internationally televised documentary film Facing Goliath and a health related TV series Body Quest. He is currently working on developing action drama projects for both TV and film.

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