Brand Building And What I Learned In Hollywood – Part 3 of 4

Hollywood 300x154 Brand Building And What I Learned In Hollywood   Part 3 of 4


The thing about the film industry is that it can be a lot of fun just hopping around and getting to know people. However, if you are serious about developing a career for yourself as an actor, a writer, or a producer, then you eventually have to get a grip on how to do the business. Building your brand means doing the work necessary to get it out there.

As much as my previous two videos may have looked like fun and games, I was actually talking to people about how they want to see business done. As the pieces of the puzzle came together, this was the first big insight that hit me…

“You have to be willing to bring everything to the table to make your ideas attractive.

What I mean by the above is that you need to think less about what you want and more about what the movie people you are talking to want. In other words, what would attract you to the idea of helping someone make a movie, if you could pick and choose?

Here are a few questions to ask yourself:

1. Do you have some amazing recognizable talent interested in your script, be they well known actors, directors, or producers?

2. Are you coming to the table with large portions of the financing in place and looking for help on the marketing end?

3. If you lack money, do you maybe have a distribution deal in waiting and talent attached, but need some financial backing?

If you can say yes to any of these, you are in a better position than a lot of people who still think they can just get a good script in their hand and sail into success. Sure… Lightning can strike, but the odds are not in your favor, so your best bet is to go in prepared to make your entertainment brand look a lot more appealing.

If you haven’t already, check out the video above for my initial thoughts on how Hollywood looks for successful potential projects or people to work with.

Talk to you again soon,

Sebastian MacLean

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    Sebastian MacLean is a Canadian based actor/producer. In addition to acting in a variety of diverse film roles, he has produced an internationally televised documentary film Facing Goliath and a health related TV series Body Quest. He is currently working on developing action drama projects for both TV and film.

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